Together with Su-Ying Lee (Under New Management), I’m working on a new iteration of Video Rental Store, taking place in March 2013 at ODD Gallery at the Klondike Institute of Art and Culture (KIAC) in Dawson City, Yukon. The exhibition will take the form of a video rental store that carries artistsʼ videos and we are now seeking submissions.
The project employs the characteristics of the retail environment to connect to the local community while, challenging the galleryʼs role as an intermediary that delimits the viewerʼs direct access to art. “Customers” are asked to pay what they wish, which can be interpreted as cash, a non-monetary exchange, critique, or no remuneration. This facet is in place as an experimental form of engagement, where artists have the opportunity to receive responses directly from viewers. In turn, the viewer has an uncommon channel to the artist. In addition to payment, rental and return are also on an honour-system basis therefore removing barriers that exist due to membership, deposit, and return policies at commercial ventures.
For more info or to submit your work, click here.